Steam wishlist, conversion, and launch direction
We rebuild Steam store pages and measure the change in your own Steamworks dashboard. $4,950, paid once, four to six weeks. Larger scopes for studios and publishers below.
Before anything else
We don't buy traffic, run ads, manage socials or do PR, and we don't send traffic into a page that cannot hold it.
The Page Rebuild works on what happens to the people already arriving, and on the tags that decide who Steam shows the game to.
Before the next spend
Players visit the page. The wishlist number barely moves.
People say it looks interesting. The numbers say otherwise.
The capsule gets weak clicks, or the wrong ones.
Next Fest is coming and the plan is still a guess.
You're about to pay for a trailer, art, or ads without knowing the real bottleneck.
Launch is close, and you can't afford to guess anymore.
More traffic won't help while the page loses the traffic you already get. Fix that, then get more.
Evidence you can inspect
We ran the climb ourselves before selling the direction. The selected Steamworks records and Steam placement captures are published on the case page.
Operator evidence
6 dated recordsThe game went from a $2,544 month to a $79,899 31-day reporting period with 9,311 units, and picked up two Steam Daily Deal selections along the way. Every discount, placement, and reporting window stays visible in the records.
What the records are
Selected, datedThey are the periods we chose to publish, with the Steamworks labels and figures they carry. They show what the game did. They do not isolate one cause.
We publish client results only with written permission and a dated source. Until then, we show you our own game, documented to the dollar.
Why the page comes first
Impressions → clicks → visits → wishlists → sales → more impressions.
Your store page decides two of those steps outright. Your tags decide who gets shown the game at all. Everything you would normally call marketing (festivals, streamers, Reddit, press) touches exactly one of them: visits.
So conversion compounds and traffic doesn't. A festival spike ends when the festival does. A page that converts better earns more from everyone who reaches it, including the free traffic Steam already sends you, for as long as it stays up.
It also decides how much traffic you need in the first place. A page converting below its comparable set needs more traffic to earn the same wishlists, so a weak page loses sales and raises the price of every visibility threshold ahead of you.
Each lever moves its own number, and teams often mix them up.
Wrong tags mean every number after them is measured on the wrong audience. That's why “my conversion is bad” and “my tags are wrong” are usually the same finding.
How we locate the problem
We check all four, starting with the page and the tags, because everything else you do runs through them. Every festival placement and every free impression Steam gives you is worth more or less depending on what your page does with it.
The reachable market may be too small, poorly matched, or hard to reach.
The build may not deliver the experience that first earned the click or wishlist.
The capsule, screenshots, tags, trailer, copy, or price may give players the wrong first impression.
The page may be ready while the quality, timing, or amount of relevant traffic remains the constraint.
Broken → fixed
Every one of these has a fix your team can approve and ship.
Three ways to work together
Indie, Studio, and Publisher solve different problems. Studio is the flagship project, Indie keeps its fixed fee, and Publisher starts with a private portfolio conversation.
Indie games
Steam Page Rebuild: one game and its store page. Three documents by handoff: the Conversion Verdict, the Page Rebuild Pack, the Revenue Plan. You publish; the Conversion Rebuild Report measures it in your own Steamworks.
Fixed $4,950 · Standard timing is four to six weeks Limited spots each quarterSee the Indie serviceFunded studios
Flagship projectSteam Launch Campaign fixes the page first and proves it. Then we run the grind ourselves: festival applications filed under your name, personalised creator outreach sent, playtests run, demo launched, Next Fest campaigned, launch day sequenced.
Starts at $12,500 · Usually eight to twelve weeks Limited spots each quarterSee the Studio servicePublishers
Steam Catalogue Operations scores every page in the slate for what it is throwing away, audits every discount ladder for unspent historic lows, and files the Daily Deal campaigns. One title gets the deep work, and you get a written record of why it earned the quarter.
Starts at $30,000 per quarter · Three-month initial term Limited spots each quarterDiscuss the portfolio decisionAlready shipped
A released title usually still has unspent wishlists, a discount schedule nobody planned, and a store page nobody has compared against similar games.
Historic lows are one-time assets. Discount to 75% in year one and you have sold the game to everyone who would have paid 30%. Valve evaluates Daily Deals on customer interest and recent revenue, typically sustained at tens of thousands of dollars a month; the discount has to match or beat your previous best, and curated promotions are limited to roughly once a year.
We ran our own title through exactly this: two Daily Deal selections, three years, no relaunch.
Work you can assign
Every service ends in work your team can act on. The exact handoff changes with the service, and each service page shows what is included.
The Conversion Verdict, end of week two: where the page stands, what it is costing, and the one constraint to fix first.
The Page Rebuild Pack: tags, short description, About section, screenshot order, capsule and trailer briefs.
The Revenue Plan: discount ladder, regional pricing, wishlist plan, update calendar, and a ninety-day operating card.
The Conversion Rebuild Report: your before against after in your own Steamworks, labelled positive, negative, mixed or inconclusive.
Your client console: every document, dated, with the change list you tick as you publish.
Three calls, kickoff to handoff, one consolidated revision round, and five business days for questions after handoff.
A decision before an invoice: we assess the game first and say no in writing if we cannot see a way to move it.
Everything we hand over has one job: get the right player to stop on your capsule, understand the game quickly, and wishlist or buy it.
Specialist operating experience
Romance, visual novels, anime-style, and adult-adjacent titles live under rules most consultants never touch: restricted creator coverage, event fine print, store visibility settings, and page presentation that has to sell character and fantasy without tripping the platform. Our own game is in this category, so we've worked under these rules ourselves.
Who runs the work
ContentCrepe is led by its founder, ToffeeSan, the Steam operator at Myosuki, the studio behind Girls! Girls! Girls!?. Every recommendation on every project is made by the person who ran the recovery you can inspect on the case page, slow months included. No junior handoff, no account managers. If a specialist ever supports production, you will know their name before work begins.
The working agreement
We set the strategy and stand behind everything we hand over. Your team approves what goes live and ships it. Steam and players decide for themselves, which is exactly why we vet every project before taking your money: if we cannot see a way to move the game, you hear a straight no instead of an invoice. When we do take one, the slot is held by the signed agreement. ToffeeSan runs a few projects at a time, so the quarter's spots go to whoever signs first.
Before you apply
Usually yes when you have: a playable build, demo, or meaningful footage; a few months before the moment that matters; someone who can approve changes quickly; and a budget starting at $4,950.
If that's not you yet, apply anyway. Every application gets a real reply within two business days, often with what we'd do in your shoes.
What to send
Players who pass on your page this week won't come back when you fix it later. Sending it is free and commits you to nothing. Within two business days you'll know whether we can move it, what to prepare, or that we're not the right spend.
Send us your Steam page