Steam wishlist, conversion, and launch direction

ContentCrepe optimizes your Steam page and commercial direction with the method battle-tested on our own climb from a $2,544 month to a $79,899 Daily Deal period: make the right player understand the game in seconds, then wishlist it or buy it. You get the diagnosis, page direction, creative briefs, and the plan worth funding first.

Show us the game Inspect the evidence
Led by ToffeeSanThree servicesPublic pricingVetted projects only

Before the next spend

  • 01

    Players visit the page. The wishlist number barely moves.

  • 02

    People say it looks interesting. The numbers say otherwise.

  • 03

    The capsule gets weak clicks, or the wrong ones.

  • 04

    Next Fest is coming and the plan is still a guess.

  • 05

    You're about to pay for a trailer, art, or ads without knowing the real bottleneck.

  • 06

    Launch is close, and you can't afford to guess anymore.

You don't need more marketing. You need to know which problem is actually costing you, and work your team can ship.

Evidence before methodology

We ran the climb ourselves before selling the direction. Inspect the dated Steamworks records, the standard of the handoff work, and the public method behind every recommendation.

Operator evidence

6 dated records

The climb we operated with our own money at risk.

The game went from a $2,544 month to a $79,899 31-day reporting period with 9,311 units, and picked up two Steam Daily Deal selections along the way. Every discount, placement, and reporting window stays visible in the records.

Read the operator case

Work evidence

3 connected views

See the standard of work your team receives.

Selected fictional excerpts show a commercial diagnosis, Steam-page direction, and an implementation plan. They show the quality of the work without publishing the paid method.

Open the dossier

Method evidence

4 areas → 3 stages

See how a supported decision takes shape.

The public method explains the four areas, evidence-first philosophy, and three high-level stages without exposing the engagement-specific analysis.

Read the public method

We publish client results only with written permission and a dated source. Until then, we show you our own game, documented to the dollar.

Dated Steamworks climb
  1. $2,544
  2. $10,745
  3. $30,026
  4. $79,899
Selected for Steam Daily Deal twiceVerified Steamworks records

How we locate the problem

We test each explanation against the available evidence before deciding which one deserves the team's budget first.

  • AudienceIs the reachable market large and well matched enough?

    The reachable market may be too small, poorly matched, or hard to reach.

  • Game or demoDoes the playable experience deliver the promise?

    The build may not deliver the experience that first earned the click or wishlist.

  • Steam pageCan the right player understand the game quickly?

    The capsule, screenshots, tags, trailer, copy, or price may give players the wrong first impression.

  • TrafficAre qualified players reaching the page at the right time?

    The page may be ready while the quality, timing, or amount of relevant traffic remains the constraint.

Broken → fixed

Every one of these has a fix your team can approve and ship.

Broken 01The first five seconds of the page don't say what the game is.
FixedCapsule, first screenshots, short description, and trailer opening rebuilt around the one promise the right player must understand first.
Broken 02The capsule attracts the wrong click, or no click.
FixedA specific commercial target for the artist: buyer, fantasy, thumbnail hierarchy, title legibility at small size.
Broken 03The screenshots show content, not desire.
FixedOpening screenshots that make the supported player promise and core experience clear in the order a buyer actually reads them.
Broken 04The trailer hides the hook.
FixedThe promised moment in the opening seconds, before the systems tour.
Broken 05The tags place the game next to the wrong buyers.
FixedA tag order rebuilt from games your real buyers already own.
Broken 06Demo and Next Fest timing feel like a gamble.
FixedA timing recommendation tied to what the demo needs to teach you, not the calendar.
Broken 07The next spend has no diagnosis behind it.
FixedA ranked plan (fund first, test, wait, don't spend) with the evidence attached.

Three ways to work together

Indie, Studio, and Publisher solve different problems. Studio is the flagship project, Indie keeps its fixed fee, and Publisher starts with a private portfolio conversation.

Indie games

Wishlists are stuck and the next Steam moment is approaching.

Steam Launch Foundation covers the diagnosis, positioning, page direction, creative briefs, starting measurements, and implementation plan for one game.

Fixed $4,950 · Standard timing is four to six weeks
Limited spots each quarterSee the Indie service

Funded studios

Flagship project

The page, demo, campaign, and launch are producing different answers.

Steam Growth Rebuild gives one title a shared commercial direction across its presentation, measurement, budget, campaign, and launch.

Starts at $12,500 · Usually eight to twelve weeks
Limited spots each quarterSee the Studio service

Publishers

Several titles are competing for the same budget, people, and launch attention.

Portfolio Growth Director goes deep on one priority title while keeping up to two others under focused review.

Starts at $30,000 per quarter · Three-month initial term
Limited spots each quarterDiscuss the portfolio decision
Not sure which fits? Send the two-minute version

Implementation-ready outputs

Your signed proposal lists the exact copy, briefs, plans, boards, and reviews ContentCrepe will supply.

  1. 01

    The strongest-supported commercial constraint and important uncertainty

  2. 02

    Ranked commercial priorities supported by the available evidence

  3. 03

    Steam-page direction and page-ready copy where included

  4. 04

    Creative direction for capsules, screenshots, and trailers

  5. 05

    Stage-appropriate demo, campaign, festival, or launch direction

  6. 06

    Starting measurements and an implementation plan

  7. 07

    Named responsibilities and agreed review points

You get the commercial judgment, page-ready direction, specifications, implementation plan, handoff, and agreed review. Your team keeps control of production and publishing.

Inspect the work

Selected fictional excerpts show the depth and organization of the diagnosis, Steam-page direction, and implementation plan. They are illustrative work, not a client result.

Open the curated preview
  1. 01

    Commercial diagnosis

    The strongest-supported commercial constraint and the important uncertainty that remains.

  2. 02

    Steam-page direction

    How positioning, copy, presentation, and creative work align around a supported player promise.

  3. 03

    Implementation plan

    How approved recommendations connect to ownership, production, review, and measurement.

Specialist operating experience

Romance, visual novels, anime-style, and adult-adjacent titles live under rules most consultants never touch: restricted creator coverage, event fine print, store visibility settings, and page presentation that has to sell character and fantasy without tripping the platform. It's the lane our own game lives in, and the one where we're hardest to replace.

  • Adult patch architecture
  • SFW asset packs
  • Creator-safe footage
  • Preference-gated visibility
  • Event & festival eligibility
  • Japanese-market outreach
  • Character-led page presentation

Who runs the work

ContentCrepe is led by its founder, ToffeeSan, Creative Director and Steam operator at Myosuki, the studio behind Girls! Girls! Girls!?. Every recommendation on every project is made by the person who ran the 21-month recovery you can inspect on the proof page, with our own money at risk, slow months included. No junior handoff, no account managers. Any specialist production support is named in your proposal.

  • Founder-led, every project
  • Receipts, not headshots
  • Confidential by default
See the delivery model

The working agreement

ContentCrepe owns the quality of the diagnosis, recommendations, copy, briefs, plans, boards, and reviews in your proposal. Your team owns approval and implementation. Steam and players decide for themselves, which is exactly why we vet every project before taking your money: if we cannot see a way to move the game, you hear a straight no instead of an invoice.

Before you apply

Usually yes when you have: a playable build, demo, or meaningful footage; a few months before the moment that matters; someone who can approve changes quickly; and a budget starting at $4,950, or a game strong enough for the scholarship.

If that's not you yet, apply anyway. Every application gets a real reply within two business days, often with what we'd do in your shoes.

What to send

Every week your page converts the wrong way, the traffic you already earn walks past the game. Sending it costs nothing and commits you to nothing: within two business days you know whether we can move it, what to prepare, or that we are not the right spend.

Send us your Steam page