Steam growth consulting for indie teams, studios, and publishers.
You may only get one real Steam launch. Make the decisions before the market makes them for you.
ContentCrepe helps game teams diagnose commercial constraints, strengthen their Steam presentation, and operate the campaign from Coming Soon through demo, Steam Next Fest, release, and post-launch.
Indie engagements from $1,950 · Studio engagements from $12,500 · Publisher direction from $30,000 per quarter
Buyer paths
Three doors. Pick by situation.
The public offer is deliberately simple. The detailed scope behind each path is prescribed after qualification, not sold off a menu.
What we sell
Decisions, implementation, accountability.
Not generic promotion. The product is better commercial decisions, stronger Steam presentation, and disciplined execution of the work you approve.
Decisions
Every engagement exists to resolve a commercial decision: proceed, test, reposition, delay, reduce scope, or stop. Recommendations separate evidence from opinion and state what would prove them wrong.
Implementation
Approved changes are implemented or delivered publication-ready, with named owners and deadlines. The deliverable is completed work on your Steam presence, not an oversized report.
Accountability
A baseline before the work, a readout after it, and an honest label of inconclusive when traffic is too thin to judge. Implementation rate is the KPI we hold ourselves to.
ContentCrepe guarantees the defined scope, evidence standard, implementation responsibilities, and delivery process. It does not guarantee wishlists, revenue, reviews, coverage, virality, creator acceptance, festival acceptance, or Steam placement.
Proof, with its limits stated
We ran this system on our own game first.
Girls! Girls! Girls!? is developed by Myosuki, our founder’s own studio. The operating system we sell was built and tested marketing that game.
Girls! Girls! Girls!?
From a documented $2,544 month in October 2023 to a documented $79,899 in the 31 days after a June 2025 Daily Deal feature. Verified Steamworks reports, dates, and screenshots, plus a plain statement of what the numbers can and cannot prove.
Read the case study, limitations includedHow to read it
What the numbers mean, and what they don’t.
- Steamworks figures are verified historical facts where documentation exists, and labeled where they are not.
- The revenue result came from two years of operating work. It cannot be attributed to one page change or one marketing action.
- It is evidence that we operate the system we sell. It is not a promise of client performance.
The method
CREPE. The same reasoning, every engagement.
Every recommendation states its observation, evidence, confidence, alternative explanation, commercial implication, action, owner, deadline, and success test.
C — Classify
Establish the real Steam category, buyer, comparables, and demand tier, and whether the game sells on looks, on play, or on both.
R — Reposition
Clarify the commercial promise: familiar category, meaningful difference, capsule, trailer, screenshots, copy, tags, and price framing.
E — Evidence-test
Challenge every assumption with Steamworks data, comparables, builds, playtests, creator response, festival results, reviews, and refunds.
P — Plan the beats
Sequence Coming Soon, playtest, public demo, festivals, creators, Next Fest, release date, launch, and catalog activity.
E — Execute and evolve
Implement approved work with named owners, monitor the evidence, and decide: continue, fix, reposition, delay, launch, reduce, or stop.
What lands in your workspace
Deliverables, not decks.
The standard client workspace. Which of these you get depends on the prescribed scope; examples live on the proof page.
Qualification
We qualify hard, on purpose.
The application asks real questions because the fit decision protects both sides. Here is the honest version of what we look for.
A good fit usually has
- A commercial Steam release planned or already operating.
- A working build, demo, or meaningful gameplay footage.
- An identifiable category and plausible comparable games.
- Enough schedule to implement, preferably three months or more before launch.
- One empowered decision-maker and one implementation owner.
- A realistic budget for necessary art, trailer, localization, or development work.
- Willingness to hear that the product, positioning, price, demo, or date may be the problem.
We decline or redirect when a team
- Demands guaranteed commercial results or platform placement.
- Launches within days and expects a complete rescue.
- Has no meaningful product evidence to evaluate.
- Will not change the page, positioning, product, or timing.
- Has no accountable owner available for implementation.
- Wants fake reviews, deceptive keys, manipulated wishlists, or misrepresentation.
- Only wants an investor-facing report with no intent to implement.
Ready when you are
Bring us the decision you need to make.
We review the game, evidence, timing, budget, and implementation capacity. Qualified applicants receive a proposed engagement path or a focused fit call.