Publisher project for one quarter

Decide which title earns the quarter before the quarter is spent.

Several titles can look promising until they compete for the same people, budget, and launch window. Portfolio Growth Director gives one priority title active-depth commercial direction while up to two others stay visible through focused checks.

Starts at $30,000 per quarterThree-month initial termOne active-depth title plus up to two monitored titles

ContentCrepe supplies the direction, memos, and reviews listed in your proposal. Your team keeps executive, budget, product, account, implementation, and release authority.

Discuss the titles competing for attentionInspect the proof and work sample
Quarterly allocationOne title gets the depth. Up to two stay visible.
Active-depth titleDeep commercial workOne title at a time
Monitored titlesUp to two titlesOne focused monthly check each, within scope

A good fit when

The slate needs an allocation decision, not more activity.

This project covers active-depth work for one title and focused monitoring for up to two others. Deep simultaneous rebuilds, executive outsourcing, and open-ended portfolio operation need a different scope.

  • Several titles are competing for the same people, budget, or launch window.

  • One title can receive active-depth work while up to two remain under focused review.

  • A senior decision-maker can make and revisit explicit allocation tradeoffs.

  • The publisher needs written allocation decisions and clear conditions for changing them.

Why an outside operator

Get one portfolio view across internal workstreams.

  • A portfolio view across audience, product or demo, Steam presentation, traffic, economics, timing, and ownership
  • Independence from any preselected campaign or internal workstream
  • Written decision memos that preserve tradeoffs and agreed review points
  • Direct attention from Toffee throughout the work listed in the proposal

At handoff, your team has

A clear priority, explicit tradeoffs, and a record of the quarter.

The project applies active-depth work to one title. Up to two other titles remain visible through focused monitoring.

Service
Portfolio Growth Director
Starting price
Starts at $30,000 per quarter
Initial term
Three-month initial term

  1. Deep work on one priority title at a time

  2. Monthly monitoring for up to two additional titles

  3. One monthly portfolio review and up to six active-title working reviews per quarter

  4. Notes on monitored titles, kept within scope, plus decision memos

  5. Recommendations on priorities, timing, risk, and budget across the slate

ContentCrepe owns the recommendation.

We supply the commercial judgment, decision record, and reviews listed in the proposal. Your team owns implementation and every executive or release decision.

Project sequence

The allocation stays explicit through the quarter.

  1. Portfolio intake

    We record the slate, milestones, available evidence, constraints, and current allocation decisions.

  2. Priority decision

    We name the active-depth title and record the opportunity cost to the monitored titles.

  3. Active-title direction

    ContentCrepe completes the diagnosis, recommendations, assigned work, and reviews listed for one title.

  4. Focused monitoring

    Monthly checks keep up to two additional titles visible within the agreed scope.

  5. Decision record

    Portfolio reviews and written memos preserve the recommendation, tradeoffs, and agreed review points.

Responsibilities and likely extra costs

Your team keeps every executive and release decision.

ContentCrepe
The analysis, recommendations, notes, decision memos, and working reviews listed in your proposal.
Publisher
Evidence, approvals, budget, implementation ownership, and all executive, product, account, and release authority.
Outside production
Art, trailers, localization, media, creators, events, engineering, and vendor costs unless written into scope.
Expanded work
Additional depth requires a written change order or an expanded quarterly scope. It is not a standard public add-on.
Included work and standard exclusions

Included

  • Deep work on one priority title at a time
  • Monthly monitoring for up to two additional titles
  • One monthly portfolio review and up to six active-title working reviews per quarter
  • Notes on monitored titles, kept within scope, plus decision memos
  • Recommendations on priorities, timing, risk, and budget across the slate

Not included

  • A second rebuild at the same time or unlimited feedback
  • Launch-day operation, production, localization, paid media, creator buying, or event costs unless added in writing
  • Executive authority or deep work on all three titles at once

Before the quarter is committed

Tell us which titles are competing for the quarter.

Include the slate, key dates, and the allocation you need to settle. You will receive a personal answer within two business days.

Start a private portfolio conversation